Customer Relationship Management (CRM) is the process of analysing customer behavior to plan and optimize marketing tactics and improve customer service programs. As the volume and availability of customer data increases, customer analysis can help identify the tastes and preferences of particular target markets to create more relevant offerings and improve the efficiency of marketing budgets.
With the help of Reflection Design Studio examining customer behavior, uncovering trends and taking action easy.
Customer Relationship Management (CRM) and Customer Database Management
Customer database management software stores, organizes, and analyses customer information. That customer information can include:
- customer activity data – sales, promotions, customer support, surveys, website visits, interaction frequency
- demographic data – education levels, zip code, salary bands, age group, religious affiliation, home owner/renter, marital status, loyalty
- psychographic data (sometimes referred to as interest, attitudes, and opinions or IAO) – social class, lifestyles, behavior, opinions, values, hobbies